A Vida Portuguesa - A VIDA PORTUGUESA

A Vida Portuguesa (The Portuguese Life) was born from an investigation of the then journalist Catarina Portas into old Portuguese products: those that had been around for decades, that have kept their original packaging and that are still made involving an important dose of manufacture.
In November 2004, these products were gathered in boxes according to different themes and the brand was born. In May 2007 the first shop opened, in the trendy Chiado neighborhood of Lisbon.
Considered by the local Time Out magazine as one of the 10 most original shops of the Portuguese capital, it goes on surprising and enchanting its visitors.

In November 2009 we have opened a second shop in the Clérigos neighbourhood (Porto), that featured in the 2010 Retail Directory of Wallpaper magazine. And we have also launched the online shop, making our products available to the world, in partnership with Feitoria. And, in the meantime, we have started doing resale of our exclusive products to other shops in Portugal and abroad.

From the beginning, we have created partnerships with several old Portuguese brands, in order to develop our exclusive products: soaps with Ach. Brito and Confiança, swallows with Bordalo Pinheiro, pencils with Viarco, ceramics with Secla, notepads with Serrote, notebooks with Emílio Braga. This is our most interesting and ambitious initiative: it involves research, creation, development and promotion of good quality brands and touching products; the praise of Portuguese production.